“I look forward to expressing myself through the products I build in a world where everything is possible. Where execution is no longer the limiting factor—it's about the depth of an opportunity, the mind of the solution, and the effectiveness of your process.”
About
Through my entrepreneurial journey, I explore how purpose and principles transform ventures into meaningful legacies. My greatest privelage is that I get to do it alongside my siblings.
At 16, I launched my first startup with my brother—a mobile ordering solution for restaurant dining experiences. I still remember those first days after school, walking down Brick Lane with my pitch prepared, heart pounding as I tried to sell my billion-dollar idea to unsuspecting managers.
Nothing breaks you like rejection. And nothing improves your sales abilities faster. One restaurant owner who had been happily showing me around his new dining floor physically grabbed me by the shoulders and threw me out when I mentioned our transaction fee. These rejections eventually break you into enough pieces that you can be reassembled as someone entirely different.
I'd always wanted to build a business, although at the time; I didn't realize I was signing up for more than a full-time job. Don't get me wrong, there is nothing I'd rather do more than building my businesses, but I find it unfortunate how people romanticize entrepreneurship; it really isn't suited for everyone.
For many whose primary goal is caring for loved ones, developing skills toward a well-paying job is often the wiser path. I've watched too many lose everything including themselves and irreplaceable time chasing entrepreneurial novelty rather than authentic purpose. All life paths involve struggle, and there's dignity in finding work you love, whether building a business or excelling in a career.
Nothing breaks you like rejection. And nothing improves your sales abilities faster. One restaurant owner who had been happily showing me around his new dining floor physically grabbed me by the shoulders and threw me out when I mentioned our transaction fee. These rejections eventually break you into enough pieces that you can be reassembled as someone entirely different.
I'd always wanted to build a business, although at the time; I didn't realize I was signing up for more than a full-time job. Don't get me wrong, there is nothing I'd rather do more than building my businesses, but I find it unfortunate how people romanticize entrepreneurship; it really isn't suited for everyone.
For many whose primary goal is caring for loved ones, developing skills toward a well-paying job is often the wiser path. I've watched too many lose everything including themselves and irreplaceable time chasing entrepreneurial novelty rather than authentic purpose. All life paths involve struggle, and there's dignity in finding work you love, whether building a business or excelling in a career.
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During this period, I met Zamil, who helped record a launch video—looking back, we did a terrible job. I've always distinguished people who connect to something greater than the material—those valuing integrity and character above all. Though we went separate ways, Zamil would later rejoin me to help scale GoFunnels and Jaryah after building an exceptional portfolio in content strategy.
The relationships we form create butterfly effects that manifest years later in unexpected ways. There's wisdom in recognizing authentic people and patiently allowing those connections to bear fruit in their own time.
After being accepted into Huckletree Accelerator in Shoreditch, I experienced both the thrill of potential and the sobering reality of my mistakes. I had built the product to my personal vision rather than the market's needs—a classic founder trap.
A few months and many dollars later, we found traction. Our product was contributing to 40% of payments at launch locations with increases in average spend and tips collected. We had data and were positioned to raise our Seed Round when COVID devastated the hospitality industry, bringing everything to an abrupt halt.
The relationships we form create butterfly effects that manifest years later in unexpected ways. There's wisdom in recognizing authentic people and patiently allowing those connections to bear fruit in their own time.
After being accepted into Huckletree Accelerator in Shoreditch, I experienced both the thrill of potential and the sobering reality of my mistakes. I had built the product to my personal vision rather than the market's needs—a classic founder trap.
A few months and many dollars later, we found traction. Our product was contributing to 40% of payments at launch locations with increases in average spend and tips collected. We had data and were positioned to raise our Seed Round when COVID devastated the hospitality industry, bringing everything to an abrupt halt.
This journey—building something with such care only to watch it dissolve—transformed my thinking about business fundamentals: Build substantial capital reserves first, develop a truly multidisciplinary team in-house, and avoid external funding until a concept has unquestionably proven itself.
I had been so long siloed in self-service that when offered the opportunity to help someone else build their business, I embraced it as a chance to grow. Being in service to another's vision became a powerful outlet for my own evolution.
This philosophy birthed Jaryah—a team of specialists providing high-leverage services while developing our own internal capabilities. The individuals comprising Jaryah are exceptionally hardworking, loyal, and dedicated not just to serving customers but to their own continuous improvement.
Over the years, we've worked across countless industries, giving us a unique perspective that few agencies can claim. We've helped Hira Health generate $10 million through online advertising in a single year. We transformed Remote Clean Academy's operations, building CRM and automation systems that helped them scale to $500K monthly revenue on their way to their first million-dollar month. We've supported publishing brands like Kube Publishing to triple their online performance, and built enterprise-grade websites for companies like Anomaly that turn over $150 million annually.
We've had the privilege of working with some incredible brands—building marketing and acquisition systems for Alex Hormozis' Gym Launch and Patrick Bet-David's Valuetainment. We led product development on Zain Bhikha's Sleepy Time mobile app for streaming, which has already provided over 300 hours of content streamed by children. My sister has designed books for renowned authors like Omar Suleiman and Haifa Yunus, bringing their words to life through thoughtful design.
I had been so long siloed in self-service that when offered the opportunity to help someone else build their business, I embraced it as a chance to grow. Being in service to another's vision became a powerful outlet for my own evolution.
This philosophy birthed Jaryah—a team of specialists providing high-leverage services while developing our own internal capabilities. The individuals comprising Jaryah are exceptionally hardworking, loyal, and dedicated not just to serving customers but to their own continuous improvement.
Over the years, we've worked across countless industries, giving us a unique perspective that few agencies can claim. We've helped Hira Health generate $10 million through online advertising in a single year. We transformed Remote Clean Academy's operations, building CRM and automation systems that helped them scale to $500K monthly revenue on their way to their first million-dollar month. We've supported publishing brands like Kube Publishing to triple their online performance, and built enterprise-grade websites for companies like Anomaly that turn over $150 million annually.
We've had the privilege of working with some incredible brands—building marketing and acquisition systems for Alex Hormozis' Gym Launch and Patrick Bet-David's Valuetainment. We led product development on Zain Bhikha's Sleepy Time mobile app for streaming, which has already provided over 300 hours of content streamed by children. My sister has designed books for renowned authors like Omar Suleiman and Haifa Yunus, bringing their words to life through thoughtful design.
One of my greatest joys has been working alongside my siblings. My brother leads our operations team, my sister heads our graphics design department, and I oversee our product and technology initiatives. Working together has created a special dynamic that infuses everything we do with a sense of purpose and shared vision.
By seamlessly integrating web strategy, marketing, technology development, and creative design, our multidisciplinary team brings foresight into challenges easily overlooked. We combine the vision of marketers with the skills of designers and developers to create purpose-built products with meaningful functionality.
GoFunnels embodied this vision; our first fully in-house incubated company grew from $10,000 to $100,000 monthly recurring revenue in just six months.
Jaryah as a whole now employs almost 50 people from around the world—the UK, US, United Arab Emirates, Malaysia, Kenya, Nigeria, Austria, and beyond.
But the numbers tell only part of the story. What matters more is seeing team members grow, watching clients succeed, and building something that creates genuine opportunities for others.
We only recently started the Jaryah Foundation to provide aid through non-profit initiatives which has started with funding a feeding center for students in Kenya that caters to 300 children a day. These initiatives are critical for they constitute the very fiber that will us forward and without them our work has no meaning.
We are now positioned to launch products quicker than ever before. I am extremely excited to have been born in the age of AI. I look forward to expressing myself through the products we build in a world where everything is possible. Where execution is no longer the limiting factor—it's about the depth of an opportunity, the quality of the solution, and the effectiveness of a process.
By seamlessly integrating web strategy, marketing, technology development, and creative design, our multidisciplinary team brings foresight into challenges easily overlooked. We combine the vision of marketers with the skills of designers and developers to create purpose-built products with meaningful functionality.
GoFunnels embodied this vision; our first fully in-house incubated company grew from $10,000 to $100,000 monthly recurring revenue in just six months.
Jaryah as a whole now employs almost 50 people from around the world—the UK, US, United Arab Emirates, Malaysia, Kenya, Nigeria, Austria, and beyond.
But the numbers tell only part of the story. What matters more is seeing team members grow, watching clients succeed, and building something that creates genuine opportunities for others.
We only recently started the Jaryah Foundation to provide aid through non-profit initiatives which has started with funding a feeding center for students in Kenya that caters to 300 children a day. These initiatives are critical for they constitute the very fiber that will us forward and without them our work has no meaning.
We are now positioned to launch products quicker than ever before. I am extremely excited to have been born in the age of AI. I look forward to expressing myself through the products we build in a world where everything is possible. Where execution is no longer the limiting factor—it's about the depth of an opportunity, the quality of the solution, and the effectiveness of a process.